New Delhi-based Studio Lotus supplies the loom with which to weave a century-old legacy and a novel retail expertise of their design for Ekaya Banarasi’s present-day Ahmedabad retail location within the western state of Gujarat, India. The present retailer is an evolution from its predecessor in the identical metropolis – closing to make means for this up to date area – scaling the visible language of their identification to new proportions. Most intriguing is the way in which wherein a modular, intricate gridwork of brass pipes and textile boundaries delineating the inside circulation creates a story that feels extra like navigating the intricacies of material than a typical buying journey.
The immersive resolution distributes varied capabilities inside and across the recent inside structure to current the clothes as in the event that they could be an artwork set up quite than an area plan directing prospects to some extent of sale. Pockets of conventional retail moments are tailor-made to a central zone. To the left upon entry is the Thaan part adorned with reams of brightly-colored textiles whereas the fitting is ready-to-wear. The intimate pockets tuck bridal put on deeper inside, towards the shop’s rear, for a extremely customized expertise and are outfitted with conventional takkhat-style seating the place sarees may be showcased for viewing. Daylight makes its means into the dramatic inside by way of fenestration lending a mushy magnificence to the silken weaves whereas enhancing visible merchandising parts.
“The circulation is consciously designed to seize the guests’ sense of surprise. Whether or not it’s the brass set up or by way of the subtler nuances of the format, our purpose was to immerse consumers into the craft, and allow them to accidentally uncover new merchandise and collections,” Asha Sairam, Studio Lotus Principal, says. “Our work is underpinned by a deliberate concentrate on reinterpreting conventional crafts, infusing new that means and dimensions into regional expertise, to specific luxurious inside areas whereas remaining trustworthy to the spirit and tradition of the locations we construct in.”
Located on the nucleus like a broach on the breast is a brass fixture paying homage to interwoven silk strands, which anchors the remainder of the shop bodily and poetically, showcasing the enduring legacy of handwoven Banarasi brocade. The custom-designed furnishing is meant to spark curiosity and stimulate a way of discovery, concurrently concealing and revealing the choices on show, because the product is browsed.
There’s a palpable synergy between the interdisciplinary studio and vogue home. Whereas working in several mediums, each events are dedicated to preserving and reimagining purposes of the traditions realized from Banasari textiles. Oddly sufficient, the expertise led to the event of latest, distinct Ekaya collections whereas using native weavers and connecting their work with a worldwide market. And Studio Lotus continues to develop the model’s spatial identification.
As returning prospects and new shoppers uncover the model’s ethos and choices, the collaborators themselves discover introspection that strikes their inventive needles ahead. “It’s a continually evolving model and, for us, this unpredictability is each difficult and thrilling,” Sairam provides. “What we’re assured of and enthusiastic about is their fixed experimentation and their unwavering dedication to creating distinctive narratives. Constructing every new retailer turns into, then, our problem – to create an area that greatest represents it in that second in time.”
Captions courtesy of Studio Lotus; Pictures by Ishi Sitwala