When New York-based Architecture Plus Information (A+I) was known as to design a brand new artistic office within the SoHo neighborhood of New York Metropolis for Publicis Groupe, the expectation was excessive. In any case, the French promoting large is among the oldest promoting and public relationships firm within the trade and the second largest communications group on the earth. Not solely did the agency ship on the promise of excellence, it additionally shaped a brand new collective known as “Le Truc” (French for “thing-a-ma-jig” or “whazzit”), a mannequin throughout the Publicis Group that breaks down standard promoting norms to unleash next-level creativity. This collective of “monsters” leans into the spirit of a start-up however wields the huge assets of a world-leading advertising and marketing powerhouse.
To start out, A+I had to determine how Publicis goes about its work – the logistics of their artistic course of and the system below which the corporate operates to create its magic. Recognizing that the standard promoting firm office is sure by outdated norms, they got down to design a multifaceted workplace expertise.
Just like the non-linear nature of creativity, the brand new house helps creativity’s ebb and circulate with various environments that help completely different modes of working. There usually are not an equal variety of workstations as there are workers. As a substitute, numerous versatile, non-deterministic areas supply flexibility and alternative for collaboration. Bullpens, auditoriums, libraries, nooks, niches, and lounges can be found so that everybody can discover a place the place they work finest, and at any stage of their artistic course of.
Vibrant but minimal, each vignette appears like a film set from a utopian movie. Curves are a repeated motif all through the workplace, as if to problem the standard thought of one thing boxed in, and echoes within the seating, the association of furnishings, extra furnishings, the home windows, ceilings, surfaces, and extra. Sunken rooms and benches set up an informal surroundings, each for heads down work and impromptu conferences.
A restaurant and lounge house supply the chance for social connectivity and camaraderie to fold into work.
The areas are daring and wealthy in coloration, which is discovered on the partitions, flooring, and furnishings. Playful surprises, just like the upside-down mirror and mirrored ceiling beneath, create a sensorial expertise atypical of company workplaces.
Staff may even select to work in niches and nooks, all in numerous moods, sizes, and modalities.
Unquestionably, A+I’s objective to create a “Clubhouse for Creativity” for Le Truc has been achieved, setting a brand new normal for up to date workplaces of the longer term.
Pictures by Magda Biernat.