The Whiteley, as soon as the house of London’s first division retailer, has undergone a outstanding transformation right into a 1.1-million-square-foot residential and hospitality vacation spot. Only in the near past, The Whiteley unveiled its first accomplished residence, a surprising three-bedroom condo, curated by famend New York Metropolis-based designer, Kelly Behun.
Behun’s design philosophy superbly blends old-world appeal with up to date vibrancy, drawing inspiration from each the constructing’s wealthy historical past and its environment. The colour palette, that includes wealthy golds, verdant greens, dusky roses, and lavenders, takes cues from Hyde Park’s proximity, making a heat, trendy setting.
The Whiteley’s transformation is led by growth managers Finchatton, in collaboration with funding companions MARK and C C Land. This unveiling marks a milestone within the £1 billion regeneration mission, set to be accomplished in 2024.
The condo’s design philosophy emphasizes tactile and alluring atmospheres, with pure materials and natural shapes, making a harmonious residing area. Notable items embody an offset sunburst sample rug by designer Mary Katrantzou for The Rug Firm, and hand-sculpted torchiere type sconces by artist Chris Wolston, that improve the tall ceiling heights.
Marcus Meijer, Founder and CEO of MARK, expressed the importance of The Whiteley, stating, “The Whiteley is iconic. The sheer dimension, grandeur, and historical past of the constructing is what makes it distinctive, and we had to make sure we appointed a designer who celebrated that.” Behun, featured within the AD 100 listing of high inside designers, was a pure option to deliver the loft-style open plan condo to life.
The three,193-square-foot residence boasts excessive ceilings exceeding 14 ft and heritage home windows that flood the area with pure gentle. Design particulars, just like the fluted millwork columns and herringbone flooring, pay homage to the constructing’s unique structure, preserving its historical past whereas imbuing a recent, up to date really feel.
Behun’s dedication to craftsmanship and individuality is obvious all through the condo. Bespoke and handmade furnishings items, corresponding to a customized walnut eating desk by Belgian artist Benoit Viaene, add a particular contact. The visitor bed room encompasses a wallpaper designed by Behun for Calico Wallpaper, making a dreamy forest panorama.
“As a diehard New Yorker, if I take into consideration the one different metropolis on the planet the place I may see myself residing, it’s all the time London,” says Kelly Behun. “The amount of the area, the abundance of pure gentle, and the truth that this condo sits behind the unique façade – there’s no different constructing I’d need to debut in London for.”
Every of the three spacious bedrooms has its personal enviable design type.
The primary residents of The Whiteley are anticipated to maneuver in beginning the primary quarter of 2024, with the remainder of the mission aiming for completion later within the yr. The Kelly Behun-designed condo is at the moment available on the market for £12.5 million, inviting discerning consumers to expertise the right mix of historical past, luxurious, and up to date residing.
Pictures by Paul Raeside.