Pentgram’s New York workplace sought to create model supplies that captured the web site’s “utopian ethos”, refreshing the logo, mascot and typefaces, in addition to the presentation of dialog threads.
One main purpose of the rebrand was organizing and unifying Reddit’s varied visible components, which have grown organically over time.
“A utopian ethos runs all through the model, seen within the ways in which each its staff and neighborhood contribute to the corporate’s visible id,” stated Pentagram.
“Snoo, Reddit’s beloved mascot, had been tailored into hundreds of iterations. The corporate’s distinctive terminology, corresponding to ‘r/’ for subreddits and upvote-downvote mechanisms, contributed to the complexity.”
The studio centered the rebrand round 4 traits it felt outline the platform – “inherently eclectic, positively totally different, delightfully absurd and genuinely candid”.
Pentagram introduced Snoo into “its subsequent act” by rendering the character in 3D and creating quite a lot of emojis with totally different facial expressions.
The alien mascot is a small white determine with a spherical stomach, bear-like ears, orange eyes, one antenna and an open smile. Its 3D evolution options matte pores and skin.
To consolidate the numerous kinds that comprise Reddit’s dialog threads, Pentagram created vibrant bubbles that wrap round dialog titles, tags and different components to create a standard visible thread all through the web site.
“Past typography, the bubble turned a key component of the compositional technique,” stated Pentagram.
“Engineered as a dynamic content material gadget, the bubble adeptly frames each textual content and pictures, performing as a foundational graphic component.”
An animated language was additionally created for the bubbles, which transfer and stretch to disclose “subreddits” – its dialog threads –and different visible components on the platform.
For the web site’s typeface, the studio created Reddit Show, which accommodates rounded lowercase letters with a small dialog bubble tucked inside their bowls, or round components.
The studio additionally streamlined Reddit’s color palette, which beforehand contained over 100 totally different colors, into fifteen shiny, daring hues that includes a magenta, an orange, and a neon inexperienced.
“Reddit has a distinctly real sensibility to it, expressed within the types of distinctive options on the platform and an alien mascot,” stated Pentagram.
“The strategic integration of those key refinements – the developed type and expression of Snoo, the introduction of the bubble, the creation of Reddit Show, codified movement behaviours, and a streamlined color palette – collectively displays Reddit’s distinctive model attributes and empowers the corporate to confidently navigate its subsequent chapter.”
Pentagram lately worked with child refugees to create a flashlight kit and created a new visual identity for The Moholy-Nagy Foundation.
The photographs are courtesy Pentagram.